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Ashada and the Tradition of Buying Gold: Why It Still Matters

 Ashada is more than just a month in the Hindu calendar—it's a time deeply rooted in tradition, spiritual growth, and new beginnings. While many consider it inauspicious for weddings, it’s often seen as an ideal time for personal reflection and meaningful rituals. One such tradition that continues strongly, especially in South India, is the practice of buying gold during Ashada.



Gold has always had a symbolic value in Indian households. It represents wealth, purity, and security for the future. Buying gold during Ashada is believed to bring blessings and prosperity, and it’s a gesture often passed down through generations.

Interestingly, many families now blend this tradition with smart planning—using Ashada as a time to invest in gold for upcoming events or simply to preserve savings in a reliable form. With fluctuating gold prices, advance booking options have also gained popularity, helping buyers lock in rates and plan better.

During this season, some jewellers offer special savings on making charges and exchange values, making it a practical time to buy. One such store is Regal Jewellers, known for its traditional designs and transparent pricing. With locations in Bengaluru’s Malleshwaram and Kammanahalli, they’ve become a preferred spot for many looking to shop during Ashada without overspending.

Whether you're continuing a family tradition or starting your own, Ashada offers a unique moment to reflect, invest, and celebrate your roots—with something as timeless as gold.

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